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The Effects of Anchoring on Price Perception
Posted inConsumer Behavior

The Effects of Anchoring on Price Perception

Posted by By Evelyn Birchfield 11/04/2025Posted inConsumer Behavior
The article examines the concept of anchoring in price…
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The Influence of Emotional Appeals in Advertising
Posted inConsumer Behavior

The Influence of Emotional Appeals in Advertising

Posted by By Evelyn Birchfield 09/04/2025Posted inConsumer Behavior
Emotional appeals in advertising are strategies designed to evoke…
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The Role of Social Proof in Consumer Decision Making
Posted inConsumer Behavior

The Role of Social Proof in Consumer Decision Making

Posted by By Evelyn Birchfield 09/04/2025Posted inConsumer Behavior
The article examines the role of social proof in…
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How Scarcity Influences Buying Behavior
Posted inConsumer Behavior

How Scarcity Influences Buying Behavior

Posted by By Evelyn Birchfield 08/04/2025Posted inConsumer Behavior
Scarcity is defined as the limited availability of a…
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The Psychology of Impulse Buying: Triggers and Solutions
Posted inConsumer Behavior

The Psychology of Impulse Buying: Triggers and Solutions

Posted by By Evelyn Birchfield 28/03/2025Posted inConsumer Behavior
The main entity of the article is the psychology…
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The Impact of Color Psychology on Brand Perception
Posted inConsumer Behavior

The Impact of Color Psychology on Brand Perception

Posted by By Evelyn Birchfield 27/03/2025Posted inConsumer Behavior
The article examines the impact of color psychology on…
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The Effect of Personalization on Consumer Engagement
Posted inConsumer Behavior

The Effect of Personalization on Consumer Engagement

Posted by By Evelyn Birchfield 27/03/2025Posted inConsumer Behavior
Personalization is a crucial factor in enhancing consumer engagement,…
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How Cognitive Dissonance Affects Post-Purchase Satisfaction
Posted inConsumer Behavior

How Cognitive Dissonance Affects Post-Purchase Satisfaction

Posted by By Evelyn Birchfield 27/03/2025Posted inConsumer Behavior
Cognitive dissonance is a psychological phenomenon that occurs when…
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The Psychology Behind Loyalty Programs: Why Consumers Stay
Posted inConsumer Behavior

The Psychology Behind Loyalty Programs: Why Consumers Stay

Posted by By Evelyn Birchfield 26/03/2025Posted inConsumer Behavior
Loyalty programs are structured marketing strategies aimed at encouraging…
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The Role of Trust in Online Consumer Behavior
Posted inConsumer Behavior

The Role of Trust in Online Consumer Behavior

Posted by By Evelyn Birchfield 21/03/2025Posted inConsumer Behavior
Trust is a fundamental element influencing online consumer behavior,…
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  • Evelyn Birchfield

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